Incentivize vs. Incentives

If you're the president of the United States, you can get away with using "incentivize."

Speaking about Medicare earlier this week, President Obama said:

So what we’ve said is let’s incentivize providers to do a more efficient job and, over time, we can start reducing those costs.

Yes, incentivize is in the dictionary: to provide with an incentive. Why not just say that, rather than use this ungainly business babble?

How about giving incentives to providers? Or encouraging providers?

I agree with Bryan Garner's description of incentivize as a barbarism. "There is no good incentive to use" the word, he says.

Even if you're the president of the United States.

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