
Hyphens can make a big difference.
Consider the ad at right that I saw in a recent issue of The New Yorker.
Glancing at it, I wasn't sure what to make of it, though working through the possible meanings made me laugh:
BIG ass fans? (Note the donkey pictured)
Big ASS fans?
Big ass FANS?
Big fans of asses?
Fans of big asses?
Adding a hyphen would have made the message--and the registered company name--much clearer: Big-Ass Fans. That is, very big fans.
So don't be an ass; add a hyphen when needed.

At least it's good for a giggle!
ReplyDeleteWell there you go. I thought the ad was for really large fans for one's backside. I would have been wrong apparently.
ReplyDeleteLove it! I am a card-carrying member of the Hyphen Fan Club -- this add is one more reason to join.
ReplyDeleteAd, I meant. Sheesh. A little too quick to hit the "Post comment" button!
ReplyDeleteThanks for all the great comments! Susan, I'll have to join that Hyphen Fan Club. ;)
ReplyDelete